Students taking the neuromarketing course MKT 329 with Drs. Dunia Harajli and Rachelle Mouchantaf had the chance to apply their knowledge in an interactive workshop with Origin, a Lebanon-based advertising agency that specializes in neuromarketing. Attendees put on electroencephalography (EEG) headsets that monitor real-time brain activity when presented with marketing stimuli and learned to analyze its data. They engaged in a Q&A with the industry experts on the ethical considerations of these tools.