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Interactive Workshop Illustrates the Power of Neuromarketing

Students taking the neuromarketing course MKT 329 with Drs. Dunia Harajli and Rachelle Mouchantaf had the chance to apply their knowledge in an interactive workshop with Origin, a Lebanon-based advertising agency that specializes in neuromarketing. Attendees put on electroencephalography (EEG) headsets that monitor real-time brain activity when presented with marketing stimuli and learned to analyze its data. They engaged in a Q&A with the industry experts on the ethical considerations of these tools.

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LAU Partners With Télécom Paris

A memorandum of understanding was signed this month between LAU and Télécom Paris—France’s leading engineering school in digital technologies—to promote cooperation in research, knowledge exchange, student mobility and internships for students at LAU’s School of Engineering. Founded in 1878, Télécom Paris is known for its teaching excellence, international outlook and high rate of employability. Through this partnership, the two institutions aim to foster academic excellence and cultural diversity.

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LAU Study on Protein Therapeutics Published

A study co-authored by Dr. Elias Akoury, Dr. Joseph Stephan and LAU Chemistry alumnus Christopher Saab (BS ’22) on protein therapeutics was published in the high-impact journal Scientific Reports on March 5, 2024. The research earned Dr. Akoury the Next Generation Investigator Award in 2023 for shedding light on the dynamics of high-order protein structures and highlighting the importance of understanding epigenetic roles in disease propagation, particularly in cancer.

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A Multidisciplinary Take on Psoriasis

Psoriasis, a disease affecting 3 percent of the global population, often presents with comorbidities. Tackling the diagnostic challenges, manifestations, and treatments associated with this condition, the Division of Rheumatology at the LAU Gilbert and Rose-Marie Chagoury School of Medicine held a symposium on February 16 led by Dr. Laure Irani. International and national specialists in rheumatology, radiology, dermatology and endocrinology presented the latest research, screening techniques and case studies on this disease.

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Partnership for Continuing Education

The Academy of Continuing Education (ACE) at LAU has signed a Memorandum of Agreement with Heart and Arrows Ltd (H&A) which specializes in professional training and continuing education in Lebanon and Cyprus. The ACE will work with H&A on establishing and conducting several continuing education programs at the latter’s center in Nicosia and online. LAU’s mission, said LAU President Michel E. Mawad, has always involved investing in talent cultivation “as the sine qua non for sustainable development.”

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LAU Libraries Now Catering to the Visually Impaired

In line with the university’s Strategic Plan IV-Pillar III, Innovate to Inspire, the LAU Libraries have recently acquired software that makes their content accessible to the visually impaired community. Designated desktop computers on each campus have been improved with JAWS (Job Access for Speech), a software that enables screen reading, and OpenBook, which converts print materials and PDFs into speech.

 

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Nutrition Postgrad Selected For Protein Production Training

Winner of the Food Security Competition and MS in Nutrition student Ranim Assi (BS ‘23) was selected to attend the Alternative Protein Production and Techno-Functional Characterization Training School at Ege University, Turkey, from March 6–8. This will be an enriching experience for Assi, said SoAS Interim Dean Haidar Harmanani, noting that “her success underscores her hard work and the high level of education that the faculty and the program consistently provide.”

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Preceptorship Workshop for Optimal Experiential Learning

To optimize nursing students’ learning in a clinical setting, the Alice Ramez Chagoury School of Nursing held its 2nd annual workshop for current and new preceptors from various hospitals at the Byblos campus on January 11 to introduce them to the school’s mission, curriculum goals, and professional behavior standards. These professional nurses play a pivotal role in helping the students bridge the theory-practice gap, equipping them with the confidence and competence needed to deliver quality care.

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Marketing Students Rewarded With Internships

Seven outstanding students from the Marketing Department at the Adnan Kassar School of Business have earned internships at Fattal Group – a leading regional distributor of premium brands – for their creative strategies and recommendations to increase the Bio-Oil Natural market share in the Lebanese market. The students were among 100 from the Consumer Behavior course (MKT304) who were involved in the company project as part of their experiential learning and career preparation.

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For a Cause and a Course

In line with the university’s commitment to the UN Sustainable Development Goals, three business students, Katia Slim, Cynthia Abdel Khalik and Sari Daoud, organized a drive that raised a considerable number of books, clothes and bags for Ahla Fawda NGO. Their efforts were part of the course requirements for a project-management class, MGT401, delivered by Assistant Professor Samar Aad-Makhoul at the Adnan Kassar School of Business.

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