Students taking the neuromarketing course MKT 329 with Drs. Dunia Harajli and Rachelle Mouchantaf had the chance to apply their knowledge in an interactive workshop with Origin, a Lebanon-based advertising agency that specializes in neuromarketing. Attendees put on electroencephalography (EEG) headsets that monitor real-time brain activity when presented with marketing stimuli and learned to analyze its data. They engaged in a Q&A with the industry experts on the ethical considerations of these tools.
As part of its guest speaker series, the Department of Political and International Studies hosted the UN Special Coordinator for Lebanon Jeanine Hennis-Plasschaert for a hybrid talk about the role of the UN in Lebanon. The session, moderated by Chair and Associate Professor Imad Salamey, delved into the implementation of resolution 1701 and the key challenges it faces locally, regionally and internationally. The special coordinator engaged in open discussions with students, faculty, and staff, addressing their questions.
LAU’s School of Pharmacy has ranked among the top 15 US pharmacy schools accredited by the Accreditation Council for Pharmacy Education (ACPE) for the North American Pharmacist Licensure Examination (NAPLEX) in 2024, according to Becker’s Hospital Review. A report by the National Association of Boards of Pharmacy confirms that all six of the school’s PharmD graduates who took the exam achieved a 100 percent pass rate.
In collaboration with Lebanon & Beyond, a US-based global organization that seeks to revitalize the ties between the Lebanese diaspora and the homeland, LAU has embarked on an interactive cultural immersion program titled Jouzour (Arabic for Roots). Through this partnership, signed last month with the organization’s Chair of the Board of Directors and LAU Trustee Moise Khayrallah, Lebanese expats will attend a five-week session at LAU to enhance their Arabic language skills, volunteer and foster intercultural understanding.
The 2024 Arab Award for Genetics was presented to Professor André Megarbane, chair of the Department of Human Genetics and assistant dean for Research at the LAU Gilbert and Rose-Marie Chagoury School of Medicine. Awarded by Hamdan Bin Rashid Al Maktoum Foundation for Medical and Educational Sciences, the recognition celebrates Dr. Megarbane’s vast contribution to the field, especially in terms of understanding genetic disorders, raising public awareness, early diagnosis, genetic counseling and the effective management of cases.
Marketing students in the Consumer Behavior Course walked away with internships at Alvin D’Or SARL after demonstrating their creativity, strategic thinking and e-marketing skills in a project competition. Alvin D’Or Cosmetics and marketing agent Frequency Unplugged praised the students’ presentations and commitment. Assistant professors Hounaida El Jurdi and Joelle Majdalani, along with instructor Nadia Azzam, expressed their delight with the quality of work and the dedication shown by their marketing students.
The Department of Political and International Studies hosted Associate Professor Ian S. Spears from the University of Guelph and UNHCR Representative in Lebanon Ivo Freijsen in its newly launched Guest Speaker series. Through separate talks, they addressed Lebanon’s displacement crisis, the proactive role of youth, and lessons from Africa on conflict resolution. Both speakers underscored the importance of forward-thinking responses in addressing humanitarian needs and fostering peacebuilding across diverse, crisis-affected regions.
The LAU Testing Center, distinguished by its technological readiness, accessibility and highly trained staff in digital testing, has now become an official SAT test center. Having met all College Board requirements, the center will be open at the LAU Beirut campus starting this October to students nationwide wishing to sit for the standardized test. Additionally, it will continue to serve as an IDP-IELTS exam venue.
LAU Nutrition graduate Siham Hleihel (BS ’21) has become the second Nutrition and Dietetics alumna to receive the highly competitive Chevening Scholarship, covering a year of study in the UK. In a statement addressed to her instructors at LAU, Hleilhel, who aims to pursue an MSc in Public Health at the London School of Hygiene and Tropical Medicine, said that this wouldn’t have happened without their continued support.
The Adnan Kassar School of Business (AKSOB) was the cover story in the May 2024 edition of Higher Education Digest, a global platform showcasing distinguished universities. The feature highlighted the school’s diverse offerings, commitment to innovation, global impact, industry connections and international accreditations. “Our consistent recognition as a national leader in Business and Economics underscores AKSOB’s unwavering commitment to academic excellence and global impact,” commented Dr. Wassim Shahin, dean of AKSOB.
Students taking the neuromarketing course MKT 329 with Drs. Dunia Harajli and Rachelle Mouchantaf had the chance to apply their knowledge in an interactive workshop with Origin, a Lebanon-based advertising agency that specializes in neuromarketing. Attendees put on electroencephalography (EEG) headsets that monitor real-time brain activity when presented with marketing stimuli and learned to analyze its data. They engaged in a Q&A with the industry experts on the ethical considerations of these tools.
As part of its guest speaker series, the Department of Political and International Studies hosted the UN Special Coordinator for Lebanon Jeanine Hennis-Plasschaert for a hybrid talk about the role of the UN in Lebanon. The session, moderated by Chair and Associate Professor Imad Salamey, delved into the implementation of resolution 1701 and the key challenges it faces locally, regionally and internationally. The special coordinator engaged in open discussions with students, faculty, and staff, addressing their questions.
LAU’s School of Pharmacy has ranked among the top 15 US pharmacy schools accredited by the Accreditation Council for Pharmacy Education (ACPE) for the North American Pharmacist Licensure Examination (NAPLEX) in 2024, according to Becker’s Hospital Review. A report by the National Association of Boards of Pharmacy confirms that all six of the school’s PharmD graduates who took the exam achieved a 100 percent pass rate.
In collaboration with Lebanon & Beyond, a US-based global organization that seeks to revitalize the ties between the Lebanese diaspora and the homeland, LAU has embarked on an interactive cultural immersion program titled Jouzour (Arabic for Roots). Through this partnership, signed last month with the organization’s Chair of the Board of Directors and LAU Trustee Moise Khayrallah, Lebanese expats will attend a five-week session at LAU to enhance their Arabic language skills, volunteer and foster intercultural understanding.
The 2024 Arab Award for Genetics was presented to Professor André Megarbane, chair of the Department of Human Genetics and assistant dean for Research at the LAU Gilbert and Rose-Marie Chagoury School of Medicine. Awarded by Hamdan Bin Rashid Al Maktoum Foundation for Medical and Educational Sciences, the recognition celebrates Dr. Megarbane’s vast contribution to the field, especially in terms of understanding genetic disorders, raising public awareness, early diagnosis, genetic counseling and the effective management of cases.
Marketing students in the Consumer Behavior Course walked away with internships at Alvin D’Or SARL after demonstrating their creativity, strategic thinking and e-marketing skills in a project competition. Alvin D’Or Cosmetics and marketing agent Frequency Unplugged praised the students’ presentations and commitment. Assistant professors Hounaida El Jurdi and Joelle Majdalani, along with instructor Nadia Azzam, expressed their delight with the quality of work and the dedication shown by their marketing students.
The Department of Political and International Studies hosted Associate Professor Ian S. Spears from the University of Guelph and UNHCR Representative in Lebanon Ivo Freijsen in its newly launched Guest Speaker series. Through separate talks, they addressed Lebanon’s displacement crisis, the proactive role of youth, and lessons from Africa on conflict resolution. Both speakers underscored the importance of forward-thinking responses in addressing humanitarian needs and fostering peacebuilding across diverse, crisis-affected regions.
The LAU Testing Center, distinguished by its technological readiness, accessibility and highly trained staff in digital testing, has now become an official SAT test center. Having met all College Board requirements, the center will be open at the LAU Beirut campus starting this October to students nationwide wishing to sit for the standardized test. Additionally, it will continue to serve as an IDP-IELTS exam venue.
LAU Nutrition graduate Siham Hleihel (BS ’21) has become the second Nutrition and Dietetics alumna to receive the highly competitive Chevening Scholarship, covering a year of study in the UK. In a statement addressed to her instructors at LAU, Hleilhel, who aims to pursue an MSc in Public Health at the London School of Hygiene and Tropical Medicine, said that this wouldn’t have happened without their continued support.
The Adnan Kassar School of Business (AKSOB) was the cover story in the May 2024 edition of Higher Education Digest, a global platform showcasing distinguished universities. The feature highlighted the school’s diverse offerings, commitment to innovation, global impact, industry connections and international accreditations. “Our consistent recognition as a national leader in Business and Economics underscores AKSOB’s unwavering commitment to academic excellence and global impact,” commented Dr. Wassim Shahin, dean of AKSOB.
Students taking the neuromarketing course MKT 329 with Drs. Dunia Harajli and Rachelle Mouchantaf had the chance to apply their knowledge in an interactive workshop with Origin, a Lebanon-based advertising agency that specializes in neuromarketing. Attendees put on electroencephalography (EEG) headsets that monitor real-time brain activity when presented with marketing stimuli and learned to analyze its data. They engaged in a Q&A with the industry experts on the ethical considerations of these tools.
Ambitious LAUers Secure Full Graduate Scholarships in Europe
Is AI a Tool or a Threat to Education? LAU Faculty Weigh In
Alumnus Rafic Helou Bridges Ambition With Curiosity
Dr. Myriam El Khoury-Malhame’s Research Shapes a Resilient Future
Engineers and Researchers Flock to LAU for the Fifth IEEE MENACOMM 2025
Dr. Yasmine Nachabe Taan on Arab Design Education
Nutrition and Dietetics Graduates Transition into the “Classrooms of Life”
Introducing Launch X, an AI-Powered Startup Incubator at LAU
The LAU IEEE Student Branch Recognized as Exemplary on a Regional Scale
AKSOB Students Win Top Three HES–USP Excellence Awards
Bolstering Cancer Care Through Psychology at LAU
The LAU Genetics Team on a Discovery Streak