AKSOB Faculty Publishes in Prestigious Journal

By Dana K. Haffar

A study co-authored by Dr. Omar Itani, assistant professor at the Adnan Kassar School of Business, on corporate environmental ethics has been published in the Journal of Business Ethics, one of the 50 journals used in the Financial Times research rank. The paper shows that employee brand advocacy and customer satisfaction are increased when firms activate their corporate environmental ethics through eco-capabilities, as environmental stewards find more meaning in their work.