For the past decade, LAU has been collaborating with L’Oréal, shaping students’ learning experience in business and research, and offering them unique opportunities to innovate. In the most recent L’Oréal Brandstorm Competition 2022, two student teams from the Adnan Kassar School of Business mentored by Associate Professor Zahy Ramadan were among the finalists. They are Aya Farhat, Gina Kazzi, Karim Fattah, Rose Sroujian, Hiba Ali, and Youssef Attach.